Christopher Wallace is a Client Services Director at iProspect where he is responsible for strategic development and proactive account management of multiple client-facing teams. He leads overall campaign strategy including the integration of search efforts and other client marketing initiatives. In addition, Wallace oversees training and development for client services team members focusing on organic search, pay per click advertising, and online display.

Since joining iProspect in 2006, Wallace has worked as a Paid Search Specialist managing multiple accounts, then as a Search Marketing Specialist managing several paid and organic search accounts with a focus on the tactical elements of a campaign. Prior to his current role as a Client Services Director, he joined the Chicago office as a Client Services Manager where he was responsible for overseeing development, day to day execution on client accounts, and strategic direction for Search Marketing Specialists and Search Marketing Analysts.

Wallace has worked with a variety of clients in different industries including healthcare, pharmaceutical, retail, health insurance, software, telecommunications, and education across various channels including BtoB and BtoC. Each client engagement has brought a unique set of issues and circumstances including site redesign and re-launch as well as content and structure development.

Having successfully completed Google’s advertising professionals program, Wallace is Google AdWords certified, and received his Bachelor’s degree from the University of New Hampshire.

• The Value Of Analytics Beyond Campaign Performance
• 5 Key Strategies To Build Your Brand Online
• 5 Landing Page Tips To Boost Your Conversion Rate
• Building Your Brand With Search: A Three Part Strategy