Search Engine Land » Claire Schoen

Competitor Analysis: Realize your Visibility

Claire Schoen — Thu, 29 Nov 2012 20:30:27 +0000

Digital Marketing Depot will host a webcast Thursday Dec 13, 2012 at 1:00 EST (10:00PST). The webcast Competitor Analysis: Realize your Visibility will feature speaker Shaun Siler of North America Searchmetrics

This webcast will cover the key components of search marketing - competitor analysis, keyword research, and data monitoring. Competitive analysis is key to discovering what content and link building techniques to use in your efforts to lure audience attention right where you want them.

Join us for this webcast and learn:

Why competitive analysis is important
What is SEO visibility? And why should you pay attention to it?
Competitive link profiling analysis

This free webcast will include a live Q&A session. Registration is now open at Digital Marketing Depot.

Thanks to Searchmetrics for sponsoring this webcast.

Get More Bang for Your Buck: Optimize Landing Pages for Better PPC Conversions

Claire Schoen — Wed, 28 Nov 2012 18:00:26 +0000

Digital Marketing Depot will host a webcast Monday, December 12th at 1 PM EST. The webcast, Get More Bang for Your Buck: Optimize Landing Pages for Better PPC Conversions, will feature speakers Aaron Bart, Creative Services Director, Creative Services, Covario and Fiona Burgess, Art Director, Covario.

The webcast will focus on actual client experiences and results with multivariate landing page testing. These techniques have proven to increase conversion rates from 20 to 60 percent.

Attendees will learn:

How to find the right combination of the headline, offers, visuals, layout and messaging to create successful landing pages for long-term campaign success.
How minor changes to a landing page can have a significant impact on conversion rates.
How applying the art of landing page optimization and multivariate testing (i.e., assessing the impact of varying headlines, calls-to-action, offers, etc.) is a science.
How Google ranks and rewards companies/brands that have the most meaningful keyword, creative and landing page experience.

This free webcast will include a live Q&A session. Register at Digital Marketing Depot.

Thanks to Covario for sponsoring this webcast.

Webcast: Link Building Demystified – Ask the experts – LIVE!

Claire Schoen — Tue, 23 Oct 2012 19:00:57 +0000

Webcast October 25, 2012 1PM EST – Inbound links are paramount to getting top search engine rankings. But how do you go about getting those links? And what’s more important, quantity or quality? During this webcast you can ask the experts these and your other link building questions.

Webcast: What makes an ad great? Don’t just keep guessing….prove it!

Claire Schoen — Thu, 18 Oct 2012 19:00:57 +0000

Join us for this webcast and learn the two critical steps to developing perfect ads – creative techniques and conversion analysis. It’s not just one or the other — it’s important to understand and apply both in order to drive long term campaign ROI. Q&A will follow the presentation. Register now!

Webcasts Next Week: What Makes an Ad Great? – Tues 10/23 and Link Building Demystified – Thurs 10/25

Claire Schoen — Tue, 16 Oct 2012 20:35:27 +0000

Our sister site, Digital Marketing Depot, will host two webcasts next week: On Tues, October 23 at 1 PM, Matt Van Wagner and Dave Schwartz will present “What Makes an Ad Great? Don’t Just Keep Guessing, Prove It!.” They’ll discuss the two critical steps to developing perfect ads – creative techniques and conversion analysis.

Then on Thursday, October 25, we’ll hear from Jon Ball in the webcast “Link Building Demystified.” Topics will include the latest trends in long-term link building strategy, effects on ranking and more.

Both webcasts begin at 1 PM EST, last about 45-50 minutes, and are free. More information at Digital Marketing Depot (formerly Search Marketing Now).

Webcast: Finding Quality Sales Leads Among Your Web Visitors Is Easier Than You Think!

Claire Schoen — Mon, 08 Oct 2012 16:31:00 +0000

Digital Marketing Depot will host a webcast Wednesday October 16th at 1 PM EDT. "Finding Quality Sales Leads Among Your Web Visitors Is Easier Than You Think!"˙will feature Matt Heinz, President at Heinz Marketing and Uri-Bar Joseph of Optify.

Get smart. Get sales the info they need to win more deals. The Internet has given today’s buyers unprecedented access to information, putting them firmly in the driver?s seat. But the same web technology that put power in the hands of the buyer can also be used to capture in-depth information about your website visitors and leads.

This free webcast will include a live Q&A session. Register at Digital Marketing Depot.

Thanks to Optify for sponsoring this webcast.

Google’s Algorithm Changes: Webcast Next Week at DMD, Sept. 20

Claire Schoen — Tue, 11 Sep 2012 23:20:58 +0000

Digital Marketing Depot will host a free webcast next Thursday, “Google’s Recent Algorithm Changes: Follow-up on our predictions for 2012 Marketing Strategies.“

The webcast will feature a panel of search marketing experts — including Search Engine Land’s Chris Sherman — who will review some of the algorithm changes and address questions that many marketers have. Following an initial Q & A presentation, they’ll take questions from the audience.

Registration is open at Digital Marketing Depot. The webcast starts at 1 PM EDT and will run approximately one hour. Thanks to Covario for sponsoring this webcast.

New whitepaper at Digital Marketing Depot – “Web Visitor & Lead Intelligence”

Claire Schoen — Thu, 06 Sep 2012 19:00:40 +0000

Want to help your sales team win more often? Feed them more detailed information about your web visitors and leads. Discover what type of visitor and lead intelligence today’s sophisticated internet marketing software can deliver, and how to us that information for better sales results. Download this whitepaper to learn more.

Download now!

Webcast, Sept. 6: “How to Build Links, Get Rankings and Stay Out of Trouble”

Claire Schoen — Thu, 30 Aug 2012 19:00:18 +0000

1 PM EDT, 10 AM PDT. Join speaker Jon Ball as he shares how to develop an effective white-hat link-building strategy.

Webcasts next week: Mobile Advertising (Wed.), Link Building (Thurs.)

Claire Schoen — Mon, 27 Aug 2012 19:00:37 +0000

Our sister site, Digital Marketing Depot, will host two webcasts next week: On Wednesday, Sept. 5 at 1 PM, Matt Booth of BIA/Kelsey and John Busby of the Marchex Institute will present “Uncover More Revenue with Mobile Advertising Using Call Tracking and Analytics,” a webcast that will help you generate more business (and revenue) from mobile advertising.

Then on Thursday, September 6, Jon Ball of Page One Power will share his expertise in the webcast “How to Build Links, Get Rankings and Stay Out of Trouble.” Jon’s presentation will include tips and tactics to build an effective link-building strategy that will survive over time.

Both webcasts start at 1 PM EDT, last about 45-50 minutes, and include live Q+A with the speakers.

So pack the kids off to school, and register now for a webcast at Digital Marketing Depot.