Conrad Saam

Conrad Saam is the founder and general manager of Mockingbird Marketing (formerly Atticus Marketing), an agency delivering advanced online marketing exclusively for the legal industry. Previously, he spent 6 years running marketing for legal Q&A site Avvo -- which went from concept to market leader without spending a dollar on advertising (they were really really good at SEO). He's the author of The FindLaw Jailbreak Guide and hated by legal marketing vendors and social media marketing consultants who fleece their clients.

How Scattergraphs Can Be Your Best Friends

Recently, I was on an in-house SEO panel at SMX with REI’s Jonathon Colman. Most of the audience’s questions centered around explaining...

Do It Yourself A/B Testing

I always start marketing interviews with a phone screen of some variant of the following question: “Let’s say this is your first day at...

A Letter From Santa To The Search Community

December, 2011 The North Pole Dear Search Community: Thanks so much for your many letters to the north pole. Your nicely written texts and emails...

How To Terrify Executives Into Linkbuilding

Much has been written about the poor in-house SEO, fighting the good fight to inculcate SEO awareness and best practices throughout the organization....

Public Relations: Link Building On Steroids

Caution:  This starts as a mean spirited post, but there is some humility forthcoming, please persevere through the rant. The following is a rough...

An Alternative To Ranking Reports

Last month I wrote Ranking Reports Rant, a diatribe against using ranking reports to evaluate SEO success. The reasons are many and include...