Crosby Grant

Contributor

New adCenter Metric Launched: Share of Voice

adCenter recently launched Share of Voice (SOV) metrics to their standard reports. SOV reporting helps advertisers optimize PPC campaigns by...

PPC Planning Matrix

One of the opportunities we have as Paid Search Marketing professionals is to help business people communicate their marketing ideas without...

PPC Shop Tools: The Permutator

We use a number of PPC shop tools in our everyday work as PPC campaign managers; today, I’d like to focus on the PPC Permutator. We use the PPC...

How To Add Custom Tracking To Google AdWords

Many advertisers use keyword level tracking in AdWords destination URLs. This allows your server to track the source of paid search traffic hitting...