PPC Planning Matrix

One of the opportunities we have as Paid Search Marketing professionals is to help business people communicate their marketing ideas without...

PPC Shop Tools: The Permutator

We use a number of PPC shop tools in our everyday work as PPC campaign managers; today, I’d like to focus on the PPC Permutator. We use the PPC...

How To Add Custom Tracking To Google AdWords

Many advertisers use keyword level tracking in AdWords destination URLs. This allows your server to track the source of paid search traffic hitting...

How To Create High-Converting Landing Pages

In this post I present some intermediate level landing page optimization tactics. I toss in a couple of real-world scenarios and we will work from...