Don’t Overlook Conversion Events

In our industry, we tend to become obsessed with topics like Keywords, Demand, Ranking, Paid Campaigns, Optimization, Algorithm changes, etc. What we...

How To Use E-mail To Benefit SEO

Most of you reading this headline will probably think I’m crazy. We all know that search engines do not crawl or index e-mail. What we forget is...

Enterprise SEO: A “Plumbing” Problem

A few years ago, I was attending a training session on brand guidelines for a large technology company. The products and services they provided were...