Don’t Overlook Conversion Events

In our industry, we tend to become obsessed with topics like Keywords, Demand, Ranking, Paid Campaigns, Optimization, Algorithm changes, etc. What we...

How To Use E-mail To Benefit SEO

Most of you reading this headline will probably think I’m crazy. We all know that search engines do not crawl or index e-mail. What we forget is...

SEO Tips For Refreshing Your Site Content

If you are planning to refresh some of your site content, make sure to consider the SEO impacts. Many organizations make the mistake of updating...

Enterprise SEO: A “Plumbing” Problem

A few years ago, I was attending a training session on brand guidelines for a large technology company. The products and services they provided were...