Daniel Waisberg

Daniel Waisberg is the Principal og Conversion Journeyand the founder of Online Behavior, a Marketing Measurement & Optimization website. He holds a M.Sc. in Operations Research and Decisions from Tel Aviv University, where he developed a statistical model that helps to optimize websites using Markov Chains. Daniel is a frequent speaker & member of the Advisory Council of the eMetrics Marketing Optimization Summit. You can follow him on Twitter or Google+.

Google Analytics Update To Organic Reports

As many of you know, organic traffic is auto-populated in Google Analytics reports using a default search engine list curated by Google. It is also...

How To Integrate Google Analytics & YouTube

As companies spread their media mix, and expand their activities to YouTube, Facebook, Twitter, LinkedIn and other social channels, it is essential...