Attribution Modeling: It’s Here, It’s Now And You Need To Embrace It
So, a bold statement: Attribution’s time is here. I’m totally drinking the koolaid, and it’s delicious. Easy for me to say, right? I work with top-tier clients who “get it.” For the most part, they understand the value of planning, budgeting and measuring every marketing touchpoint with specificity and efficiency. That said, I have heard […]