Dan Stratford is a Local Search Specialist for SmartSearch Marketing, Dan manages local search programs for SmartSearch clients. This includes optimizing for better rankings in Google Places, Bing Local, Yahoo! and other local search sites like Yelp and others. It also includes efforts to help businesses improve rankings for local search terms in traditional organic results.

Dan, a Google Adwords Certified specialist, helps SmartSearch customers achieve maximum ROI for their search marketing efforts by utilizing the best tactics available in search engine optimization (SEO), pay per click (PPC) and other online marketing strategies.

Before joining SmartSearch Marketing, Dan worked as an independent search marketing consultant for local, national and international businesses. Dan started his career in Internet marketing in1997 when he first began utilizing email marketing for business development purposes. In 2002, he transferred his skills to search marketing, and working as a regional search marketing consultant for Dex Media and LexisNexis, where he developed search marketing services for their clients, and developed and managed individual programs for businesses.

Dan’s passions outside of search marketing include his family, coaching soccer and enjoying Colorado’s outdoor lifestyle.

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