David Roth is Sr. Director, Search Marketing at Yahoo!, Inc. In this capacity David guides paid and organic search marketing strategy across all Yahoo! properties, overseeing programs, managing infrastructure and marketing teams, and establishing internal best practices and campaign management standards. He has nine years of SEM experience, most recently working with Carat Fusion, a full-service advertising agency, as the Director of Search Engine Marketing in the San Francisco office. Previously, Roth worked with Avenue A/Razorfish, eonMedia, Inceptor, and MediaDNA.

In a life before search marketing, Dave worked in international trade, focusing on U.S. exports to Asia. He holds an MBA from U.C. San Diego, and a BA in Sociology from U.C. Berkeley. You can visit his website at www.IndustrialStrengthSEM.com or follow him on Twitter @daverothsays.

• 4 PPC Tactics To Ensure You Meet & Exceed Your Plan
• Three Questions To Ask When Selecting An Enterprise SEM Tool Provider
• SMX West: Where Search Marketers & Fire Alarms Meet
• An Inside Look At How Yahoo! Handles Olympic Games Marketing
• To Centralize Or Decentralize SEM – That’s The Question
• From The Experts: Enterprise-Level PPC Campaign Management
• How To Build & Manage Enterprise Search Marketing Teams
• Three Steps To SEM Planning Success
• The Relationship Between Enterprise SEO & PPC: SMX East Recap
• 3 Steps To Adopting A New Attribution Model In A Large Enterprise
• Get These Three Things Right In Enterprise SEO
• 3 Reasons To Form A Direct Marketing Center Of Excellence
• 3 Ways To Connect The Dots With Search Marketing
• PPC Tactics For Large Enterprises: Search Network Targeting
• In-House PPC Programs For Big Companies – Part II
• SMX West Preview: Managing PPC For Large Companies
• My Search Marketing New Year’s Resolutions, 2011 Edition
• My Holiday Search Marketing Wish List
• Next-Level Optimization: Measuring Success In Paid Search
• Next-Level Optimization Part 2: Beyond Paid Search
• Next-Level Optimization For Search: When And Why You Need It
• Getting Started With Social Media Valuation
• Forget Search: Let’s Go Social
• Optimizing Yourself For The Yahoo! Microsoft Search Alliance
• Paid And Organic Search: Understanding The Math (And The Truth)
• Enhanced Brand Keyword Ads = Industrial Strength SEM
• Search & Affiliate Marketing: Making Them Work For You
• Five Questions To Ask Before Going Global
• Why Most Attribution Analysis Is Fatally Flawed
• 3 Ways To Optimize Your Bidding Strategies
• Paid vs. Organic Search: Understanding the Dynamics
• Supporting A Global Brand Campaign With Paid Search, Part 3
• Supporting A Global Brand Campaign With SEM, Part 2
• Supporting A Global Brand Campaign With SEM
• Big Brands & Social Media Part 3 – Putting The Plan Into Action
• When Big Brands Meet Social Media – Part 2
• When Big Brands Discover Social Media Marketing
• Riding The Rail: Plenty Of Time To Ponder Search
• Plan For The Long Run With Data-Driven SEO
• What Yahoo Buzz Tells Us About Ourselves
• Getting The Most Out Of Your SEM Agency
• How We Manage SEM Budgets (And Expectations) At Yahoo
• 25 Random Things About Search Marketing
• My New Year’s Search Marketing Resolutions
• Getting The Most From Paid Search In A Difficult Economy, Part 2: Valuation Models
• Getting The Most From Paid Search In A Difficult Economy
• SEM Tools: To Build Or Not To Build
• If You Build It SEO-Friendly, They Will Come
• Making The Business Case For SEO