Debra Mastaler

Based in Fairfax Station Virginia, Debra Mastaler is President of Alliance-Link.com, an interactive marketing company focused on providing three unique services: custom link building, content marketing research and in-house link building training. In business since 2001, Debra blends cutting edge link building and content tactics with traditional sales and media outreach to develop targeted link building results. In addition to client projects and link training for Fortune 500 companies as well as a number of top SEO firms in the USA, UK and Canada, Debra is a featured guest speaker at the Search Marketing Expo (SMX), Search Engine Strategies Conference (SES), is a guest blogger for Search Engine Land, Search Engine Journal and Search Engine Guide, has done numerous High Ranking Seminars, Small Business Unleashed Seminars as well as the Link Building Training session for Search Engine Strategies (SES) and the Direct Marketing Association (DMA). Debra is the Link Building Moderator on the exclusive SEOBook Community Forums. Follow Debra on Twitter at @debramastaler and on Facebook at Facebook.com/Alliance-Link for the latest in online marketing developments.

Link Building Tool Review: Link Prospector

Our link building tool review series continues today with Link Prospector by Citation Labs. A joint venture between Garrett French and Darren Shaw,...

Link Building Tool Review: Ontolo

Welcome back to the first Link Week of 2012, I hope you enjoyed the holidays and had a great New Year celebration! Next up in our tool review series:...

Link Building Tool Review: Raven Tools

Third in our series are the link building tools from Raven Internet Marketing Tools. Raven Tools, founded in 2007, has a 20-person staff  based in...

Link Building Tool Review: SEOmoz PRO

Second in our review series are the link building tools from SEOmoz Pro; I was excited to review this tool set since it’s not one I use....

A Campaign Prep Checklist For Link Builders

This is the fourth and final installment of our Link Building Blueprint series, as a refresher here are the first three posts: Part 1 – A Link...

Proven Ways To Use Content To Attract Links

This article is really part three of our Link Building Foundational Blueprint series, and will focus on using content to attract links. Here are...

A Link Building Blueprint: Utility Linking

Almost every SEO I know spent the better part of last week discussing recent changes Google made to its ranking algorithm. This update hit some...

A Link Building Blueprint: The Foundation

Over the next several months, I plan to use my column here at Link Week to lay out a link building blueprint you can use as a guide in your...

Link Building Basics At SMX East

Greetings from the Big Apple! I’m here this week attending SMX East, soaking up lots of SEO/SEM news, meeting new people and catching up with some...

Smart Links Can Make Your SEO Sing

Webmasters build links for two reasons: to drive traffic and to influence search engine placement. Neither option is as cut and dry as I’ve...

Four Engines, Four Ways To Generate Links

Do you favor one search engine over another when building links? I have a favorite for general searching, but when it comes to link building, I...