Debra Mastaler

Based in Fairfax Station Virginia, Debra Mastaler is President of Alliance-Link.com, an interactive marketing company focused on providing three unique services: custom link building, content marketing research and in-house link building training. In business since 2001, Debra blends cutting edge link building and content tactics with traditional sales and media outreach to develop targeted link building results. In addition to client projects and link training for Fortune 500 companies as well as a number of top SEO firms in the USA, UK and Canada, Debra is a featured guest speaker at the Search Marketing Expo (SMX), Search Engine Strategies Conference (SES), is a guest blogger for Search Engine Land, Search Engine Journal and Search Engine Guide, has done numerous High Ranking Seminars, Small Business Unleashed Seminars as well as the Link Building Training session for Search Engine Strategies (SES) and the Direct Marketing Association (DMA). Debra is the Link Building Moderator on the exclusive SEOBook Community Forums. Follow Debra on Twitter at @debramastaler and on Facebook at Facebook.com/Alliance-Link for the latest in online marketing developments.

Another Big Roundup of Link Tools

One of my previous columns here on Link Week showcased a number of tools commonly used in link building. Since that post, a large number of new...

Seven Deadly Link Sins

If you find yourself in link hell it might be because… 1.  You accepted information from the herd. The SEO/SEM industry is becoming cluttered...

Massive Passive Inbound Links

Reading Eric’s column last week reminded me of a successful passive marketing campaign I did several years ago which used almost no...

Link Building Trends For 2010

Happy New Year and welcome to the first Link Week of 2010! Eric, Julie, Garrett and I wanted to share our thoughts and recommendations on what we...

Top Searches Can Attract Top Links

The search engines have been publishing their “Top Searches” lists for 2009, so far I’ve collected lists from   Bing , Yahoo!,...

Why You Can’t Dismiss All Directory Links

If you follow me here or on the Link Spiel, you know I am a loyal fan and staunch supporter of using directories to secure links. After reading last...

Using Competitors To Build Links

Doing business on the Web isn’t easy, and you need every advantage to grab attention from the masses clicking by. In order to succeed,...

A Big Bunch Of Link Building Ideas

Over the last couple of weeks I’ve come across  some great link building discussions, techniques and Twitter tools I  wanted to share...

A Link Building Stimulus Plan

With the economy the way it is, we’re getting a lot of inquires from people asking for package programs. They’re willing to cut back on...

You’re Up A Link Creek Without An Anchor

Hey everyone, Happy New Year!  I wanted to start the year off talking about one of the most important components of link popularity – anchor...

Link Smart Or Die In 2009

The recession is more than just news fodder these days, it’s a reality many of us as service providers are feeling. At Alliance-Link we’re...