“Back to school! Back to school, to prove to Dad that I’m not a fool! I got my lunch packed up, my boots tied tight, I hope I don’t get in a fight!…” If you love the movie Billy Madison as much as me, then you’re singing the rest of the song in your head […]
“If your friend jumped off a bridge, would you do it too?” While this classic parenting question is cliché, it makes a good point. And it’s one that search marketers could also learn from. Especially those who are thinking about eliminating brand keyword phrases from their paid search campaigns just because their competitors are doing […]
Cookie cutters are a great idea… for making cookies. But when it comes to marketing, a cookie cutter approach can do more damage than good. Unfortunately, many search marketers do exactly that when they treat their keywords, ad copy, landing pages and customers all the same.