Doug Drees
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Improving B2B Search Advertising Results via Ad Scheduling

In the first part of this series, I explained how B2B Marketers can improve the efficiency of pay-per-click (PPC) campaigns via geo-targeting, and why this technique is beneficial, even for national advertising programs. Today’s article will explore a second, proven method of focusing PPC campaigns and improving results: ad scheduling. Ad scheduling Basically, there are […]

| Jul 8, 2009 at 9:12 am ET

Content

Benefits Of Geo-Targeting A National PPC Campaign

In today’s tough economy, B2B Marketers are looking for ways to improve the efficiency of pay-per-click (PPC) campaigns. If you need to squeeze more juice out of your search marketing budget, consider implementing two proven techniques designed to better utilize limited funds and improve marketing ROI: geographic targeting and ad scheduling. In this two-part series, […]

| Jun 10, 2009 at 7:00 am ET

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