Duane Forrester is a Senior Program Manager with Microsoft, running their internal SEO program. He's also the founding co-chair of SEMPO's In-House SEM Committee, was formerly on the Board of Directors for SEMPO and is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers.

Duane also finds time to help as a moderator at www.searchengineforums.com and maintains his own blog at www.theonlinemarketingguy.com. For Search Engine Land, Duane's main focus is on in-house search marketing, both what it takes to manage it, and who folks are in the industry today.

• Reflecting On What I Have Learned As An InHouse SEM, Time To Move On
• Of Salary Surveys, Training Options And Twelve Days
• How To Frame Your SEO Conversations So Work Gets Done
• Managing Sentiment – Using Your Inhouse Social Program To Shape Actions
• Will Your Inhouse Social Program Win Awards?
• The SEO Rap Sheet: What Does Your Mug Shot Look Like?
• The Only Constant Is Change
• Internal SEO Communications: A 3 Step Plan
• What To Expect From An SEO/SEM Agency
• What The Future Of Search And Social Marketing Means To An InHouse SEM
• When In House Should Opt For Outsourcing
• In-House Training: The Plan Versus Reality
• 6 New Years Resolutions For In-House SEMs
• Inside Out: Managing Your Agency
• Fall In Line: Understanding SEO’s Place In Company Ecosystem
• 7 Touch Points For In-House SEO Success
• Creating Synergies With Organic & Paid Search
• Do You Sound Like A Broken Record? Get Used To It…
• The Ebb and Flow of SEO
• Need A Culture Shift? Build An SEO Taser!
• How To Get Resources (And Buy-In) For In-House SEO Efforts
• How To Prioritize Search Marketing Work At A Large Company
• SEO Careers In A Recession
• Q&A With Paul O’Brien, Vice President of Marketing at Zvents.com
• Q&A With Kieran Hawe, Director, SEO/Search: MTV Networks
• Q&A With Bill Scully, Director eMarketing: Siemens Water Technologies
• Q&A with Marshall Simmonds, In-House SEM: About.com, NYT.com
• Q&A With Rob Crigler, Director Of Interactive Marketing For Orkin
• Q&A With Bill Macaitis, SVP Online Marketing For Fox Interactive Media
• Rallying The Troops When Support Turns To Apathy
• Are We In-House SEO Experts? Not Really… And Here’s Why
• Interviewing In-House SEO Candidates
• Why You Should Track “Soft” SEO Metrics
• The Art Of Growing An In-House Search Marketing Team
• Building A Career In Search Marketing
• Yes, Mom, Search Marketing IS A Valid Career Choice
• How To Manage In-House SEO When Your Team Is Ignoring You
• Big SEO: Automate Or Die Trying
• Educate Your Team: SEO Isn’t Voodoo
• Vetting An Agency: Protecting The Family Jewels
• Networking: The In-House Search Marketer’s Most Powerful Tool