Search Engine Land » Elliance

Search Illustrated: Getting Ranked – The Long Tail Keyword Equation

Elliance — Tue, 11 Nov 2008 19:55:59 +0000

Once an SEO gets to a certain level of expertise, he or she can typically select a list of key phrases and map out exactly what steps are necessary to get those phrases ranked.

This week’s infographic demonstrates what that equation for ranking success may look like for a long-tail phrase:

Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.

Search Illustrated: The Life Of An Article On The Web

Elliance — Wed, 22 Oct 2008 16:05:23 +0000

When it comes to SEO, content is king—most likely, you’ve said it and heard it a thousand times. But have you ever really thought about how many touch points a well-written and well-optimized piece of content encounters on the web?

This week’s infographic demonstrates exactly how a well-optimized article can find its way by multiple touch-points to your target audience:

Search Illustrated: Article Optimization

Elliance — Tue, 07 Oct 2008 23:25:36 +0000

The strategy behind the addition of articles to a website is typically two fold: provide insightful information for current / potential clients and create valuable content for search engines.

This week’s infographic illustrates some simple tips for making certain your articles have the best potential for being found both by readers and search engines:

Search Illustrated: Website Conversion Paradigms

Elliance — Tue, 30 Sep 2008 19:39:44 +0000

Getting your site ranked and persuading customers to click on your search result are just the first two steps towards achieving the end goal: getting the sale.

This week’s infographic details some quick tips for turning that click into a conversion:

Search Illustrated: The Sphere Of Influence

Elliance — Tue, 09 Sep 2008 19:57:13 +0000

As the opportunities to reach customers grow with new technology, so do touch points with your brand. When consistent messaging is developed, remember that search is an important component of that branding initiative.

This week’s infographic shows how search fits into the customer influence line-up:

Search Illustrated: Types Of Link Bait

Elliance — Wed, 03 Sep 2008 16:41:08 +0000

Linkbait comes in various forms that can be used in creative ways to drive traffic to your site.

Today’s infographic shows the most common forms used today:

Search Illustrated: Organic Vs. Paid Overall Performance

Elliance — Tue, 26 Aug 2008 11:29:04 +0000

A lot of times paid and organic search campaign results can look very different. Especially at launch, organic conversion cost will seem much higher as rankings and, consequently, ROI take time to appear.

This week’s infographic demonstrates how organic search campaigns can show more cost-effective long-term performance:

Search Illustrated: People Streams

Elliance — Tue, 19 Aug 2008 11:44:35 +0000

A common misperception about search marketing is that it consists only of on-page optimization. In reality, SEM touches countless online channels with the ultimate goal of bringing targeted traffic to a web site.

This week’s infographic illustrates the number of channels that search marketing taps into—in addition to search engines—to deliver the right people to your content:

The Halo Effect

Elliance — Tue, 05 Aug 2008 11:45:24 +0000

Perhaps the greatest benefits of organic SEO are the unexpected rankings a site can get by earning a top spot in the engines.

This week’s infographic demonstrates how, through solid search marketing, related phrases can get ranked without additional or intentional efforts:

Search Illustrated: The ROI Of SEO

Elliance — Tue, 29 Jul 2008 11:56:35 +0000

Organic optimization brings more than just results in the search engines.

This week’s infographic shows off the additional benefits and return on investment that comes along with properly optimizing a site and pursuing targeted keywords: