Eric Papczun

Eric Papczun specializes in increasing visibility and traffic to large retail, publisher, lead generation, and financial Web sites as the Vice President of Client Services for Performics.

Eric drives the strategic direction of natural search programs for Performics’ clients, which include many of the nation’s top brands. He leads a team of NSO experts who identify critical technical, content and linking roadblocks that impede the navigation and ranking of a Web site and its relevant content. Eric’s experience managing interactive marketing programs—both on the client and service provider side—uniquely positions him to deliver results, while being respectful of a company’s distinctive culture. Eric frequently speaks on Natural Search topics for publishers at conferences such as SES, SMX and Pubcon. He is a regular contributor to Search Engine Land with his monthly video search column and has been featured in DMNews.


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