Eric Papczun
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Eric Papczun

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About Eric Papczun

Eric Papczun is the Vice President, SEO and Feeds at Performics.

Eric Papczun's latest articles

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The New Frontier Of Mobile Optimized Video, Part 2

In my last column, I addressed the frontlines of mobile video optimization and also discussed the transformation of online video placement as a shift from containers to conduits. Now, I want to turn attention to mobile video SEO and ways you can strategically leverage your parent site for your mobile site. Implementing Mobile Video SEO […]

Apple

Mobile’s New Frontier: Optimized Video

The mobile market continues to grow as we head into 2011. Specifically, the smartphone market has seen an enormously robust 96% growth rate from Q3 2009 to Q3 2010. According to the October 2010 market data from Nielsen, Apple’s iOS (27.9%) and Google’s Android (27.9%) platforms command the largest share of high-end, media-capable smartphones. While […]

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How Old Spice Found The Sweet Smell Of Viral Video Success

In a recent session at SMX East, I discussed “The Five M’s: A roadmap for creating and executing winning YouTube campaigns.” The session dissected multiple layers of genius at work in the Old Spice campaign created and executed by Wieden+Kennedy. So let’s dive in and consider the Five M’s that will keep your YouTube campaigns […]

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Revisiting The Basics Of Video SEO

According to web metrics company comScore, 183 million U.S. internet users watched online video during the month of May, watching nearly 34 billion videos. Marketers hoping their video assets fall into that 34 billion can improve their odds by revisiting and updating their strategies to improve search visibility. Many marketers post their branded videos to […]

Content

The Four Pillars Of Viral Videos

Have you ever watched a video on YouTube and wondered how it could have gained more than 1,000,000 views? Many brands ask themselves the same question: How can we generate the same kind of viral video success as the baby dancing to Beyonce’s “Single Ladies” or the wedding party entrance dance that crazed the nation? […]

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Why You Should Adopt HTML5—Now

HTML5 continues to grow and gain adoption across the web, as many marketers have discovered the advantage of HTML5 to extend video to a wide range of platforms (as mentioned in my April 22 post, Are You Ready for the New iPad Era with HTML5?). According to TechCrunch, nearly two-thirds of web video is already […]

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Video SEO Opportunities With Google’s Recent Makeover

Earlier this month, Google rolled out its redesigned search engine results page (SERP) with a new menu of search-refinement options on the left-hand rail. The recent modifications to Google’s logo and search results pages serve as big changes for a company whose design hasn’t changed much in years. Simply put: It’s a big deal. Google […]

Apple

Are You Ready For The New iPad Era With HTML5?

The enormous popularity of the iPad has already changed the way many users consume video. From a video search perspective, marketers and SEO experts can now reach consumers through another screen. According to MeFeedia, less than a week after its launch, research has showniPad users consume two and a half times as many videos as […]

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Sports Fans Score Big Wins With Video Search

Each year, the number of college basketball fans that flock online to view games for March Madness continues to grow. Experian Simmons Data Stream confirmed that use of streaming online video among March Madness fans rose 23 percent from the start of the 2009 tournament through the championship game. In 2010, Unicast found before the […]

Content

Extending The Lifecycle Of Super Bowl Ads Through Online Video

At up to $3 million to air a 30 second spot, marketers must ensure they get the full benefit from their Super Bowl ads, even—and especially—after the game is over. According to CBS, Super Bowl XLIV was the most-watched program in television history with 106.5 million viewers. For advertisers to get the most efficiency out […]

Content

My Video Search Holiday Wish List

The holiday season is well on its way in the U.S. with our biggest feast, Thanksgiving, and largest shopping day of the year, Black Friday, behind us. Now, it’s more crucial than ever for advertisers to work like Santa’s elves to ensure their products and/or services land on everyone’s list. As both an online consumer […]

Apple

Does Bing Have What It Takes To Flaunt Video Search Results?

Now that Bing is officially a major player, it’s time to ask some important questions. Are Bing video search results delivering a winning performance? Does Bing match searcher queries with relevant results? For advertisers, what is needed from an optimization standpoint to make your video standout among a search crowd?

Content

Online Music Videos Make A Comeback

I want my, I want my, I want my OMV (Online Music Video)… Yes, that’s right! Popular music videos are about to make a comeback, not on the original music TV station per se, but on the most popular online video web site, YouTube. With just a quick query search and a click of the […]

Apple

HTML 5: A Dream Come True For Video SEM

Imagine if you could click on a video and instantly watch it play without clicking through the annoying pop-ups that require you to download the latest plug-in, such as Adobe Flash. Even better, what if you could watch this instantaneous video in the palm of your hand without any unforeseen complications? This sounds like a […]

Content

Online Video Growth Creates Consumer Engagement Opportunities

If you are an online advertiser, there is no better time to take advantage of online video to drive consumers to your website. Online video viewership and penetration continues to grow along with the increasing popularity of social platforms and smart phones. Based on a recent eMarketer report, the number of US online video viewers […]

Content

Yahoo!’s Rich Ads In Search – Are Video Ads Golden?

Yahoo’s Rich Ads in Search (RAIS) combine paid search with rich media to further engage consumers within Yahoo search results. These ads provide an effective and clever approach to cross-channel marketing. With these new ads, advertisers are given the opportunity to market their business beyond the typical paid search ad copy. Their Yahoo paid search […]

Content

Video Search Face-Off: Bing vs. Google

Is there anything more visually appealing than Microsoft’s new search engine, Bing? The engine greets you with spectacular landscape images, complemented by a wealth of historical information and interesting facts. These compelling bits of information also lead you to other areas within Bing, such as the video results page. The Bing homepage is a great […]

Content

Optimize Your Videos For Prime Time

Many savvy advertisers are making strides in attracting their target audience with online videos. They are utilizing popular video sites such as YouTube and Hulu to engage and connect with consumers. This is an extremely smart strategy since 78 percent of the total U.S. Internet audience views online videos, according to March’s comScore Video Metrix. […]

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March Madness & The Evolution Of Online Video

Online video is quickly becoming a dominant medium that is necessary for survival in the online world. The 2009 NCAA Championship was a televised, “must-see” event that captured an enormous audience last March. It was a highly anticipated event that began with detailed and well-thought out brackets among friends and colleagues. This event was one […]

Content

Can Hulu Sustain Its Success Without Engaging Community?

At first, online video service Hulu appeared to be a futile response to the rising tide of online user uploaded and user generated content—after all, Hulu is a group of major broadcasting networks backing a platform to publish their content online and regain control of their distribution networks. Hulu was declared doomed, and bound to […]

Content

Should YouTube Sponsored Video Ads Be In Your Marketing Mix?

According to comScore, YouTube surpassed Yahoo! as the #2 search engine in terms of search query volume in August of last year.  Recently, Google used the functionality of AdWords to launch the new YouTube sponsored video product, which allows advertisers to bid on keywords that trigger their video ad to appear in the YouTube search […]

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Obama Inauguration Sets Standard For Live Video Streaming

On January 20th, CNN.com served over 21.3 million live video streams of President Obama’s Inaugural Address, breaking CNN.com’s previous daily-streaming record (5.3 million on Election Day). Page views swelled to 136 million. The CNN feed also included a sidebar that allowed Facebook users to comment live on the speech. Others watched on CBS.com, Washingtonpost.com or […]

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2008 Video Search Year In Review

2008 has had a number of notable milestones in the arena of video search. Here are six landmark events that that have particularly stood out, demonstrating that video search has finally “arrived” as a crucial area for search marketers:

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How To Get Discovered Through Video Search

You may have heard the story about how the band Journey found a replacement for their lead singer on YouTube. Videos of Arnel Pineda performing Journey covers in the Philippines were uploaded to YouTube by Pineda’s friend in February of 2007. These videos caught the eye of Journey guitarist Neil Schon, who happened to be […]

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The SEO Impact Of Google’s New Speech Recognition In Videos

Google has rolled out Google Audio Indexing for video just in time for the final stretch of the U.S. presidential election. Using speech recognition technology, Google has indexed all the words spoken within YouTube political channel videos. This allows users to find videos that contain their search term and navigate directly to the part of the […]

Content

Marketing Video Via Paid Search

In my past columns, I’ve written a lot about strategies to get search engine spiders to index and rank video in the natural results. Often, this takes some work and some waiting for the crawlers to get around to your site. But what if you have a video that’s in high demand that needs to […]

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3,000+ Hours Of Olympic Video: Can Search Engine Users Find It?

During the 2008 Beijing Olympics, NBCOlympics.com is streaming 2,200 hours of exclusive live Olympic video, as well as over 3,000 hours of replays. This content is housed exclusively on the NBC site. Users can search NBCOlympics.com to watch their favorite highlights or catch something they may have missed. But can hungry Olympic video fans find […]

Content

Having Trouble Getting Your Video Content Indexed? YouTube Can Help

When it comes to embedded video content in search result pages on the major engines, it still seems like the engines have the easiest time indexing and ranking YouTube content, with some other video content occasionally sprinkled in. The engines will likely start including more video results as publishers get better at optimizing their content […]

Content

Searching The Web For News Video

Recent data from comScore Video Metrix shows that consumers viewed 11.5 billion online videos in March of 2008, a whopping 64% gain versus March of 2007. This means that 73.7% of the US Internet population is now watching video online. While videos of pandas sneezing on YouTube make up millions of these monthly video views, […]

Content

A Closer Look At EveryZing

For those of you in need of a turn-key, hosted solution to gain natural search engine visibility for your video and audio content, the company EveryZing says they’re the ticket. EveryZing’s solution consists of a suite of products: ezSEARCH, ezSEO, and RAMP. The products are designed to provide users with a powerful multimedia search tool, […]

Content

Video Search Engine Optimization: Catering To The Masses

Video is easier to digest than ever before. High speed wired and wi-fi services, iPhones, and other video-enabled mobile devices are helping hungry users scarf down a smorgasbord of video treats. And publishers are going back to the kitchen to serve up more and more. How do publishers scale their operations to meet this seemingly […]

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