Eric Papczun

Eric Papczun specializes in increasing visibility and traffic to large retail, publisher, lead generation, and financial Web sites as the Vice President of Client Services for Performics.

Eric drives the strategic direction of natural search programs for Performics’ clients, which include many of the nation’s top brands. He leads a team of NSO experts who identify critical technical, content and linking roadblocks that impede the navigation and ranking of a Web site and its relevant content. Eric’s experience managing interactive marketing programs—both on the client and service provider side—uniquely positions him to deliver results, while being respectful of a company’s distinctive culture. Eric frequently speaks on Natural Search topics for publishers at conferences such as SES, SMX and Pubcon. He is a regular contributor to Search Engine Land with his monthly video search column and has been featured in DMNews.

TOP STORIES

• Google’s Home Page Promotes Motorola / Verizon Droid Phone
• Twitter Finally Begins Adding Search Relevancy Features
• Search Month European Edition, October 2009

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SEARCH NEWS BRIEFS

• SearchCap: The Day In Search, November 6, 2009
• Google AdWords Makes Conversion Tracking “Easier”
• Best Buy: “Would You Like A Google App With That?”

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FEATURES & ANALYSIS

• How Google & Yahoo Make Money Off A Twitter Typo Domain
• Live Blogging From The Google Discover Music Launch Event
• Live Blogging Yahoo Investor Day 2009

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RECENT COMMENTS

• poiriem said " Excellent article, and yes it is a real problem - especially for agencies - managing budgets and KPI"
• AdvertiseSpace said " Thank you for sharing, Google maps are very helpful in almost all categories of business. I am glad "
• AdvertiseSpace said " I am a music person and I hope Google will make this all happen. This will serve as a big threat to "

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