Erica Charney

Erica Charney is a client services manager at iProspect, where she manages the activities of a blended client-facing team of search marketing specialists and search marketing analysts on natural search, paid inclusion and pay-per-click campaigns. She ensures her team is strategically and results driven, accounts are proactively managed, and that search campaigns are successfully integrated with clients’ goals. Since joining iProspect in 2005, Erica has worked on both organic and paid search campaigns, first as a Search Marketing Specialist, serving as the day-to-day account manager making recommendations for clients’ websites, and then to her current role of Client Services Manager, overseeing a team of both paid and organic search specialists. In both roles, she has worked closely with high-profile clientele including those in online banking and finance, health insurance, retail, and pharmaceutical industries. Erica is Google AdWords certified, having successfully completed Google’s advertising professionals program. Erica earned her Bachelor’s Degree in Political Science from the University of Vermont.


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