SEO

Boosting Consumer Packaged Goods Brand Awareness Through Paid Search

All Steve wanted was tooth-whitening toothpaste. Instead, he got 282,000 search results. Not surprisingly, he didn’t know where to click. Suffice it to say, he felt a tad lost in the sea of search. But such information overload actually represents an opportunity for savvy CPG marketers. Understanding The Opportunity Today, brand awareness is king. A […]