Who would have thought that two seemingly innocent zoo animals could cause such an uproar in the SEO industry? You’re probably tired of hearing about Panda and Penguin. I don’t blame you. Articles seem to pop up daily about how it affects your site and what you can do to recover from the algorithm updates […]
I’ve seen a lot of posts recently that talk about how to dedicate enough time to link building to see results without it taking over your life. To be blunt, that’s a load of crap. If something is scalable, its size can be changed, like fonts. How long you have to link build for to […]
If I learned one thing during my years as journalist, it was that headlines will make or break you. There’s probably a good number of you reading this solely because of this headline, but stay with me, people: There is a connection to link building. Earlier this month, I went to the Chick-fi-la Leadercast where Tim […]
Nothing kills my link building buzz more than receiving this email after (what I consider) a top-notch pitch: I don’t know the exact moment when marketers started getting this bad reputation, but I’m seeing it a lot. Frankly, if you’re getting good content or getting more value for your website, it shouldn’t matter if I’m a […]
Confession: I almost slapped Ryan Jones the other week at SMX West. “I don’t have to build links,” he said. “We put out a new product or announcement, and bam: There’s 10,000 links.” Unfortunately, he’s right — even if the slap would have been justified. If you do SEO for a big brand, like Ryan, […]
I’m obsessed with Google. (I mean, you kind of have to be if you’re in this industry.) But sometimes, you need a break from the hand that feeds. There’s no denying the power of advanced search queries, but you’d be surprised how many other and different prospects you can find without using the search engine […]
We’ve all seen them: too much of them. They filter through our Twitter stream, pop up in our News Feed, and infiltrate our search results. My dear friends, we are in infographic overload, and if we don’t do something now, it may be too late for us all. Don’t get me wrong: I’m not against […]
If you haven’t heard, local SEO is taking over. More than 20 percent of Google searches are for a local business. That number doubles on mobile devices, and it’s starting to show in the SERPs. When was the last time you searched and got only the traditional 10 organic listings? SERPs are being inundated with […]
Even if you’re one of the few people who say they love link building, it’s still the most tedious aspect to being an SEO. It seems like new sites pop up weekly, if not daily, as “yet another great way to get links.” While the creative part of you may be motivated from a new, […]