Why 50% of SEO/PPC Engagements Fail

A few months ago, I tripped across a staggering (but believable) statistic: 50% of major B2B engagements fail to produce a positive ROI. The book...

Are You Minivan Racing?

When is the last time you flipped over to ESPN on race day and saw a Honda Odyssey taking corners at high speed? It doesn’t happen because...

Of SEO And Spaghetti Sauce

I can virtually guarantee that you aren’t satisfying at least one major segment of your customers. Did you know that it took until 1989 for...

How To Hire A Good Web Analytics Person

I’ve been asked several times lately how to attract good web analytics talent. It’s a bit of a tough question, but I do think there are...

How To Look Smarter By Dumbing It Down

Let’s take a break from focusing on the practice of analytics this week to focus on a single idea I think both search marketers and analytics...

The Real Value Of Web Analytics

OK, I’m going to go out on a limb here and say something that might not make sense at first: the most important outcome of successful web...

Don’t Let Your Analytics Deceive

If John F. Kennedy were an internet marketer, I think he would say, “Ask not what your marketing can do for your site. Ask what your site can...