Evan LaPointe

Contributor

Why 50% of SEO/PPC Engagements Fail

A few months ago, I tripped across a staggering (but believable) statistic: 50% of major B2B engagements fail to produce a positive ROI. The book...

Are You Minivan Racing?

When is the last time you flipped over to ESPN on race day and saw a Honda Odyssey taking corners at high speed? It doesn’t happen because...

Tis The Season To Sell Your Management On SEO

Chances are you’re totally unprepared for the holiday season. It’s probably not your fault—the business just de-prioritized things...

Of SEO And Spaghetti Sauce

I can virtually guarantee that you aren’t satisfying at least one major segment of your customers. Did you know that it took until 1989 for...

How To Hire A Good Web Analytics Person

I’ve been asked several times lately how to attract good web analytics talent. It’s a bit of a tough question, but I do think there are...

The Real Value Of Web Analytics

OK, I’m going to go out on a limb here and say something that might not make sense at first: the most important outcome of successful web...

Don’t Let Your Analytics Deceive

If John F. Kennedy were an internet marketer, I think he would say, “Ask not what your marketing can do for your site. Ask what your site can...