Why 50% of SEO/PPC Engagements Fail
A few months ago, I tripped across a staggering (but believable) statistic: 50% of major B2B engagements fail to produce a positive ROI. The book cited three (I like it broken up into four, though) primary reasons for this: The service offered wasn’t capable of producing value. The client/customer/receiver of the service was unprepared or […]