Federico Murara

Federico Murara is a Senior Search Marketing Specialist at iProspect where he works to successfully implement and manage pay per click advertising, paid inclusion and social search campaigns for several Fortune 500 and Fortune 1000 clients including both BtoC and BtoB verticals. Murara's focus is to ensure that his clients achieve their goals within a set budget. Murara joined iProspect in 2006 and has worked with several clients ranging from top retailers, consumer electronics and employment websites. By leveraging iProspect proprietary tools and know-how, Murara has helped his clients to exceed their search marketing goals. Successful campaigns are a result of strategic planning, exceptional follow through, thorough analysis, clearly stated recommendations, and by building strong client relationships. Murara also contributes to iProspect's monthly newsletter, the Search Marketing Advisor, which delivers practical search marketing advice, tactics and strategies to iProspect's subscription base on a monthly basis. Prior to joining iProspect, Murara worked for an Online B2B Directory in Cambridge for 3 years as an Online Marketing Manager, overseeing paid search and email marketing campaigns for its multiple directories. Federico Murara earned his MS in Advertising from Boston University, College of Communication.

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