Frost Prioleau is a seasoned online advertising executive, specializing in targeting, optimization, and technology. Frost is CEO and co-founder of Simpli.fi. You can follow him on Twitter @phrossed.

Prior to Simpli.fi, Frost founded and served as CEO of Personifi, a contextual and behavioral targeting company that was acquired by Collective Media. At Collective Media, Frost served as General Manager of the Techology Solutions Group at Collective Media.

Frost graduated from Princeton University, where he earned a BSE in Engineering Management Systems.

• Unstructured Data: Turning Chaos Into Performance
• The Recency Bump: In Retargeting Timing Is Everything
• The Rise Of Programmatic Branding In RTB
• How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach & Performance
• Reflections On Real-Time Bidding & Search Retargeting In 2012
• Unstructured Data Brings Search Effectiveness To Display
• How To Jump Start Display Ad Campaigns With Look-A-Likes
• How Dynamic Audiences Can Maximize Display Advertising Performance
• What Do Audience Segments, 8-Track Tapes & Pay Phones Have In Common?
• How To Extend & Improve Your Retargeting Efforts
• How Search-A-Likes Can Improve Both Search Retargeting & SEM Campaigns
• 7 Tips For Lowering Cost Per Action (CPA) Using Search Retargeting
• How To Make Unstructured Data Actionable In Display
• The New Era Of Display: 5 Reasons Search Marketers Should Care
• Search Retargeting: Delivering Bargains For Search Marketers In High CPC Verticals
• Search Retargeting: 4 Tips To Use Recency To Drive Performance
• 5 Reasons Online Display Advertising Is Simpler Than Ever
• Keyword Optimization For Retargeting: Why Automation Matters
• 5 Reasons Why Brand Marketers Should Use Search Retargeting