Galen DeYoung

Contributor

Why B2B Blogs Aren’t Achieving SEO Success

Earlier this month, I led the Hot Seat Lab on Better Blogging for Business at MarketingProfs’ B2B Forum in Boston. In it, three brave B2B marketers...

Feeding The Content Marketing Dragon

A dragon is a good thing to have. Everyone knows dragons have magical powers. They are wise, although sometimes also vain. Dragons can be fierce...

Capturing the Value of Content Marketing

Click on one of your shortened URLs in Twitter, and your analytics may show a referral from Twitter. But if you click on that same shortened URL in a...

B2B Purchasing: A Risky Proposition

In the last couple years, I’ve written that risk is a primary motivator in B2B purchase decisions, and that fear of making the wrong decision...

Where Professional Service Firms Fall Short

It seems like professional services firms really struggle with search engine optimization. Few do it well. In the audits we do for clients, perhaps...

Best Of B2B Search Marketing 2009

Articles and blog postings on B2B search marketing are often hard to find. At Search Engine Land, we’re fortunate to have a stable of experts...

Fortune 500 Begins To Embrace Blogging

Business-to-business (B2B) blogging is be a great way to forge relationships, talk with customers and prospects, demonstrate thought leadership, and...

7 Recession Strategies For B2B SEO

Many people have a “set it and forget it” approach when it comes to SEO. But if you have a good site (in terms of organic search), you...