George Popstefanov

George Popstefanov is one part soothsayer, one part technician and wholly Macedonian. He channels all of these superpowers as the Founder and Chief Idea Officer at PMG (Performance Media Group), a full-service digital agency that cultivates the world’s most progressive brands online utilizing digital media, social media, e-commerce usability, information architecture (IA), and creative design.

George leverages his almost decade of experience in online marketing, e-commerce and customer understanding to create powerful results for clients ranging from Lacoste and Hurley to Accor Hotels and Advancial Financial.

George formerly served as a senior team member at Range Online Media, where he advised the company on business development initiatives and led online strategy and campaign execution for clients including Cole Haan, Adidas, Oakwood, Nutrisystem and Burberry.

He writes regularly for industry publications and has been honored to share his insights as a speaker with organizations including Search Engine Strategies and DFWIMA.

He holds a Bachelors degree in e-commerce and marketing from Texas Christian University. Get in touch with George at or follow his musings on Twitter @GeorgePMG.

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