Google is streamlining ‘Ad’ labeling for Shopping ads
The "Sponsored" label will be retired on desktop results, too.
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
The "Sponsored" label will be retired on desktop results, too.
Ginny Marvin | Jun 30, 2020 at 2:14 pm ETHow (and why) to ingrain a focus on diversity, equity and inclusion in your company's recruiting, hiring and retainment practices.
Ginny Marvin | Jun 30, 2020 at 10:22 am ETPlus, some early stats on the effect of free listings in Google Shopping.
Ginny Marvin | Jun 29, 2020 at 10:00 am ETTikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd markets and will host services and ad formats for advertisers. It also debuted Brand Scan, an AR ad format, with tech partners Bare Tree Media, Subvrsive and Tommy. Why we […]
Ginny Marvin | Jun 26, 2020 at 11:21 am ETDigital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram.
Ginny Marvin | Jun 24, 2020 at 9:02 am ETThe tool gives mobile speed and user experience recommendations.
Ginny Marvin | Jun 24, 2020 at 9:01 am ETUpdates are aimed at improving app install outcomes.
Ginny Marvin | Jun 24, 2020 at 9:00 am ETHow to become a nimbler, smarter, more successful PPC marketer in the age of machine learning and AI.
Ginny Marvin | Jun 23, 2020 at 1:30 pm ETHelloWoofy wants to streamline social for small business.
Ginny Marvin | Jun 19, 2020 at 9:02 am ETYouTube is continuing to make more ads more shoppable.
Ginny Marvin | Jun 18, 2020 at 6:39 pm ETWe'll save you a click. Google's banning click bait ads.
Ginny Marvin | Jun 17, 2020 at 10:34 am ETNew features and updates are aimed at local businesses and services in the "reopening phase."
Ginny Marvin | Jun 17, 2020 at 9:05 am ETHow to stop paying lip service to diversity and create meaningful change in the marketing and advertising industry.
Ginny Marvin | Jun 16, 2020 at 3:24 pm ETAdvertisers are reportedly blocking ads from appearing on Black Lives Matter-related content.
Ginny Marvin | Jun 15, 2020 at 3:37 pm ETThe update will roll out in the U.S. and Canada this year.
Ginny Marvin | Jun 12, 2020 at 10:06 am ETThe new feature can help you identify the causes behind substantial shifts in Search campaign clicks, cost, impressions or conversions.
Ginny Marvin | Jun 5, 2020 at 11:44 am ETYour business got a Google Ads credit to spend this year, now what? Before you spend it, consider these questions first.
Ginny Marvin | May 29, 2020 at 2:18 pm ETThe $340 million program will phase in over the coming weeks.
Ginny Marvin | May 27, 2020 at 2:12 pm ETDiscovery campaigns are available to all advertisers globally.
Ginny Marvin | May 27, 2020 at 7:01 am ETThe cross-channel reporting is designed to help retailers and brands better understand and optimize ad performance across campaign types.
Ginny Marvin | May 26, 2020 at 3:34 pm ETWalmart is shuttering Jet.com as it embraces an omnichannel strategy and looks to make e-commerce more profitable.
Ginny Marvin | May 19, 2020 at 5:00 pm ETBrand advertisers will be able to target TV screen viewing for the first time.
Ginny Marvin | May 19, 2020 at 12:34 pm ETA Google Shopping guide to free and paid listings and how to increase product visibility across Google.
Ginny Marvin | May 18, 2020 at 2:59 pm ETSimple wins out. Image extensions and dynamic image extension betas will continue.
Ginny Marvin | May 15, 2020 at 3:33 pm ETThe move follows other efforts to block "annoying" ads from loading on the browser.
Ginny Marvin | May 14, 2020 at 6:04 pm ETThe integration makes it easier to get up and running with Google's free Shopping listings.
Ginny Marvin | May 12, 2020 at 11:41 am ETLocal Inventory Ads gain prominence with "In store" mobile experience and "Curbside pickup" option.
Ginny Marvin | May 11, 2020 at 10:00 am ETThe new Pinterest app on Shopify is now available in the U.S. and Canada.
Ginny Marvin | May 8, 2020 at 3:35 pm ETA Shopping ad is accompanied by a clickable text unit.
Ginny Marvin | May 7, 2020 at 2:38 pm ETDespite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase.
Ginny Marvin | May 5, 2020 at 1:08 pm ETCompany says COVID-19 impact on advertising revenue "wasn't as noticeable," though ad prices continue to be lower.
Ginny Marvin | May 1, 2020 at 10:32 am ETThe hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.
Ginny Marvin | Apr 30, 2020 at 3:19 pm ETSearch advertising grew by just 1% in the third-quarter of fiscal year 2020. That could spell opportunity for some advertisers.
Ginny Marvin | Apr 30, 2020 at 12:05 pm ETThis year,the company says it has removed "tens of millions" of COVID-19 related ads.
Ginny Marvin | Apr 30, 2020 at 1:00 am ETThe companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group.
Ginny Marvin | Apr 22, 2020 at 9:34 am ETAdvertisers will not be required to use CBO.
Ginny Marvin | Apr 21, 2020 at 11:43 am ETAfter 8 years, Google will bring free listings into its Shopping results as part of an evolution to better compete against Amazon in product search.
Ginny Marvin | Apr 21, 2020 at 9:00 am ETPart of Google's response to the COVID-19 crisis, the ad credits will start rolling out in late May.
Ginny Marvin | Apr 20, 2020 at 12:04 pm ETAdvertisers will soon be able to run queries on same-day impression data.
Ginny Marvin | Apr 16, 2020 at 3:32 pm ETAmazon Associates will start to see lower commissions on many popular product categories.
Ginny Marvin | Apr 15, 2020 at 5:10 pm ET