Gord Hotchkiss
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READ Gord's RECENT ARTICLES
- Researcher Jim Jansen On The “Sex” Of Search Queries & Personalization
- Researcher Jim Jansen On The Truths & Myths Of The Search Buying Funnel
- Right vs. Left: Two Approaches To Understanding
- Bing + Yahoo: What Does It Mean For Users?
- Search is a Darwinian Game
- Digital Literacy And Digital Diligence
- The Wiring Of The Digital Native
- Is Google Rewiring Our Brains?
- The 7 Habits Of Highly Effective Advertising
- More Ads = Better Ads = Better User Experience: Microsoft’s Success Formula?
- Who Owns The Search Page?
- Are Our Brains Becoming “Googlized?”
- Cool (or Cuil) Still Has To Play By The Rules
- Human Hardware: Foraging with Search
- Human Hardware: Foraging for Information
- Human Hardware: Searching With The Basal Ganglia
- Human Hardware: Navigation Can Be Habit Forming
- Human Hardware: Men, Women And How We Find Our Way
- Human Hardware: The Paradox Of Choice
- Human Hardware: Risk vs Reward, Expressed Through Search
- Human Hardware: The Subconscious Side of Search
- Human Hardware: The Illusion Of Conscious Searching
- Human Hardware: You’re Looking, But Are You Seeing?
- Human Hardware: How Many Friends Can We Have Online?
- Human Hardware: Dunbar’s Number
- Human Hardware: Men And Women
- Human Hardware: Working Memory
- Two Approaches To Determining Intent: The Wisdom Of Crowds And Personal Values – VortexDNA
- Two Approaches To Determining Intent: The Wisdom Of Crowds And Personal Values
- Scanning Barriers On The Search Results Page
- The Virtual World: Darwin Says We Can Handle It
- The Search Shopping Mall: Moving Up The Long Tail
- Taking On ARF, Engagement, Interruptive Advertising… And Whatever Else You’ve Got!
- Some Big Ideas for a Friday
- How We Navigate Our Online Landscape
- Eye Tracking On Universal And Personalized Search
- Search In The Year 2010: Part Two
- Search In The Year 2010
- Ad Quality And User Experience: Interview With Google’s Nick Fox And Diane Tang
- Jakob Nielsen On Search Usability
- The “Slums” Of Search
- Chinese Eye Tracking Study: Baidu Vs Google
- A Tale Of Two Cultures
- Ask.com’s Usability Architect: Exclusive Interview With Michael Ferguson
- Kicking The Tires On Shopping Search, Part Two: The Independents
- Q&A With Google Personalization Gurus Sep Kamvar and Marissa Mayer
- Analyzing The Major Shopping Search Services
- The Critical First Second & The Area of Greatest Promise
- Scanning Consideration Sets And Their Importance To Search Marketers
- The Pros & Cons Of Personalized Search
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