In understanding search user behavior, no one is a more respected voice than Gord Hotchkiss. He and the research team at Enquiro have built a solid reputation as the leading experts in understanding not only what happens on a search portal, but also why. Gord's voracious personal curiosity extends into areas as diverse as neurology, psychology, genetics, sociology and anthropology, always with the goal of understanding why we do the things we do and what that means for marketing strategy.

In addition to being the CEO and co-founder of Enquiro, Gord is a director and the past Chairman of SEMPO, a columnist for MediaPost and Search Engine Land, a regular presenter at all the industry shows and a popular keynote speaker.

• The Language Problem: Jaguars & The Turing Test
• Exploring A New Search Landscape, With Microsoft’s Jacquelyn Krones
• Exploring The Shift In Search Behaviors With Microsoft’s Jacquelyn Krones
• Understanding The Human Part Of The User Experience
• Why Results Quality Is So Important to Search Engines
• Five Visionaries Sum Up The Future Of Search: Part II
• Five Visionaries Sum Up The Future Of Search
• Interview With Hampus Jakobbson Part II: Plugging Into The Grid
• Interview With TAT’s Hampus Jakobsson On Digital Natives & Digital Immigrants
• Where Is Search Going: More With Yahoo’s Shashi Seth
• Where Is Search Going: Yahoo’s Shashi Seth
• Looking Back At Six Years of Asking Why
• Search As Conversation: Surf Canyon’s Mark Cramer
• Where Is Search Going? Surf Canyon’s Mark Cramer
• Where Is Search Going: Google’s Johanna Wright
• We’re All Different. Why Aren’t Our Search Options?
• The Integration Of Online Behavior
• John Battelle On The Future Of Search: Part Two
• John Battelle On The Future Of Search
• Bing’s Stefan Weitz: Where Is Search Going?
• Bing’s Stefan Weitz: Rethinking The Search Experience
• Search: Where Does It Go from Here?
• Researcher Jim Jansen On The “Sex” Of Search Queries & Personalization
• Researcher Jim Jansen On The Truths & Myths Of The Search Buying Funnel
• Right vs. Left: Two Approaches To Understanding
• Bing + Yahoo: What Does It Mean For Users?
• Search is a Darwinian Game
• Digital Literacy And Digital Diligence
• The Wiring Of The Digital Native
• Is Google Rewiring Our Brains?
• The 7 Habits Of Highly Effective Advertising
• More Ads = Better Ads = Better User Experience: Microsoft’s Success Formula?
• Who Owns The Search Page?
• Are Our Brains Becoming “Googlized?”
• Cool (or Cuil) Still Has To Play By The Rules
• Human Hardware: Foraging with Search
• Human Hardware: Foraging for Information
• Human Hardware: Searching With The Basal Ganglia
• Human Hardware: Navigation Can Be Habit Forming
• Human Hardware: Men, Women And How We Find Our Way
• Human Hardware: The Paradox Of Choice
• Human Hardware: Risk vs Reward, Expressed Through Search
• Human Hardware: The Subconscious Side of Search
• Human Hardware: The Illusion Of Conscious Searching
• Human Hardware: You’re Looking, But Are You Seeing?
• Human Hardware: How Many Friends Can We Have Online?
• Human Hardware: Dunbar’s Number
• Human Hardware: Men And Women
• Human Hardware: Working Memory
• Two Approaches To Determining Intent: The Wisdom Of Crowds And Personal Values – VortexDNA