Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.

Google Tests Direct Hotel Booking

Google is apparently testing out direct hotel booking. The company is seeking to have hotel searchers book and pay via Google rather than handing off...