Google agrees to start paying for news content
Germany, Australia and Brazil are the first three countries, with more coming.
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
Germany, Australia and Brazil are the first three countries, with more coming.
Greg Sterling | Jun 25, 2020 at 9:52 am ETCall intelligence service was another Area 120 project.
Greg Sterling | Jun 24, 2020 at 3:21 pm ETA 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds.
Greg Sterling | Jun 24, 2020 at 11:57 am ETGoogle is expanding the use cases of its 'Duplex' AI tool.
Greg Sterling | Jun 22, 2020 at 4:37 pm ETGoogle is predicted to see a 7% drop in paid-search revenue, driven primarily by a loss of travel ad spending.
Greg Sterling | Jun 22, 2020 at 12:38 pm ETSeen as a Pinterest competitor, it's something potentially broader and even older.
Greg Sterling | Jun 19, 2020 at 6:17 pm ETNeeva will be subscription based and won't have advertising.
Greg Sterling | Jun 19, 2020 at 2:23 pm ETNextdoor is slowly building out a suite of paid and free promotional tools for national-local brands and SMBs.
Greg Sterling | Jun 18, 2020 at 3:05 pm ETThe company is also modifying Waitlist to help restaurants to better manage capacity during mandatory social distancing.
Greg Sterling | Jun 16, 2020 at 1:28 pm ET80% of survey respondents said they were also buying (local) ads on Google.
Greg Sterling | Jun 16, 2020 at 9:00 am ETWalmart brought in more online revenue than eBay in May for the fist time.
Greg Sterling | Jun 15, 2020 at 5:41 pm ETMore than 50% of consumers said they want to text with their favorite brands.
Greg Sterling | Jun 11, 2020 at 8:01 am ET74% of consumers agree with the protests, but there's divisiveness about how brands should respond to issues.
Greg Sterling | Jun 9, 2020 at 4:35 pm ETSome people may be unfamiliar with Prabhakar Raghavan's background.
Greg Sterling | Jun 5, 2020 at 3:01 pm ETJerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on engineering.
Greg Sterling | Jun 4, 2020 at 11:39 am ETCOVID burnout is real, but the pandemic is not over.
Greg Sterling | Jun 1, 2020 at 9:07 am ETThough they're ticking back up, decreased CPMs are still a buying opportunity.
Greg Sterling | May 28, 2020 at 3:45 pm ETAbout 70% of ads appeared on mobile devices and 82% were programmatic.
Greg Sterling | May 28, 2020 at 2:27 pm ETThe new tools and capabilities mirror the expanding role of GMB as a gateway to both offline and online services.
Greg Sterling | May 27, 2020 at 9:00 am ETIntriguing new feature could simply be a test or the future of shopping on the Google Assistant.
Greg Sterling | May 26, 2020 at 11:55 am ETSMBs spend billions annually on digital advertising and marketing services.
Greg Sterling | May 22, 2020 at 5:13 pm ETGoogle is now posting user reviews and photos in all countries and the vast majority of business categories.
Greg Sterling | May 15, 2020 at 1:29 pm ETStore closures crashed traditional retail spending, but online sales are still on fire.
Greg Sterling | May 12, 2020 at 2:44 pm ETDriving online sales and other use cases for location data during the pandemic.
Greg Sterling | May 11, 2020 at 5:03 pm ETSurveys say consumers will be cautious, but foot traffic from Georgia suggests the novelty of offline shopping may lure some people back into stores.
Greg Sterling | May 11, 2020 at 9:11 am ETThis is the first time Google says it has provided this kind of data to the public.
Greg Sterling | May 7, 2020 at 7:00 am ETThe devices have reached 50% of US homes, but fallen flat as a channel
Greg Sterling | May 6, 2020 at 8:40 am ETThe companies are part of a shift toward deeper integration between online and offline operations.
Greg Sterling | May 4, 2020 at 5:56 pm ETLocal news publishers have struggled to monetize spike in consumer interest.
Greg Sterling | May 4, 2020 at 3:13 pm ETPerformance marketing is winning, just as consumers may be putting more emphasis on brands.
Greg Sterling | Apr 30, 2020 at 5:40 pm ETFlat is the new growth.
Greg Sterling | Apr 29, 2020 at 5:45 pm ETDespite 'significant slowdown' in March, Google still managed to post 13% overall revenue growth.
Greg Sterling | Apr 28, 2020 at 5:49 pm ETAmy Bishop, Michelle Morgan and Chris Kelly talk about what channels and content are effective now and post-COVID opportunities
Greg Sterling | Apr 28, 2020 at 3:23 pm ETGoogle, and the pandemic, have made GMB into the most important local marketing tool for SMBs and multi-location brands.
Greg Sterling | Apr 28, 2020 at 8:00 am ETYelp analysis finds the devastation is 4X the magnitude of the biggest economic shocks of the past decade.
Greg Sterling | Apr 28, 2020 at 7:30 am ETThe elements are there, now all Google needs is near flawless execution.
Greg Sterling | Apr 24, 2020 at 11:20 am ETThe optional link relieves call-volume pressure and can result in 'fewer accidental calls and more qualified leads' says the company.
Greg Sterling | Apr 23, 2020 at 6:33 pm ETLike a virus it infects all the major review sites, especially Google and Amazon.
Greg Sterling | Apr 22, 2020 at 8:30 am ETConsumer confidence and spending have ticked up as people receive stimulus money and anticipate the lockdowns ending.
Greg Sterling | Apr 21, 2020 at 8:59 am ETGoogle Posts are free and can be a very effective communication or promotional tool.
Greg Sterling | Apr 17, 2020 at 9:28 am ET