Local SEO Tips For Franchise Operations

Recently, a friend of mine who works in SEO called to pick my brain about why a particular business wasn’t showing up well online. The business, a...

What Keywords Am I Missing?

The typical process that an SMB will go through when building an online marketing campaign usually begins with defining their target audience,...

Do Small Businesses Need A Website?

Attaining a much-coveted spot on the Google 7-pack can be tough, especially for competitive keywords and in major cities. Business owners are advised...

Small Business Keywords On Google Maps

In a previous column, we saw that about 20% of Orlando businesses show up on Google Maps’ first search engine results page (SERP) for at least...

SMB Online Visibility In 2nd Tier Cities

A lot of statistical data and analysis is published about SMB online activity in the top US markets, often leaving out many of the tier two cities....

It’s All About Local Organic Domination

Lately I’ve been speaking with SEM experts about what small business owners should do to increase their online visibility. While opinions vary,...