Hanan Lifshitz

Contributor

Using Citations To Optimize Google Maps Ranking

One of the most important factors in one’s ranking on Google is your volume of citations (i.e. mentions of your business name and address, not just...

What Keywords Am I Missing?

The typical process that an SMB will go through when building an online marketing campaign usually begins with defining their target audience,...

Do Small Businesses Need A Website?

Attaining a much-coveted spot on the Google 7-pack can be tough, especially for competitive keywords and in major cities. Business owners are advised...

Get Back To Where Your Listings Once Belonged

This is a story about how much can be lost by mis-categorizing your business. We received a complaint from an Oregon art supply store that they were...

Keyword Visibility For Orlando Local Businesses

In order to be found online by potential customers, local businesses can take action in a number of ways. In my last post, I presented data on how...

SMB Online Visibility In 2nd Tier Cities

A lot of statistical data and analysis is published about SMB online activity in the top US markets, often leaving out many of the tier two cities....