Heather Pidgeon
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The Doctor Is In: Using An Unbranded Health Site

Recently, I had an amazing experience. I was invited to be a part of an all agency partner meeting. Throughout the day, we talked about various initiatives to ensure that the right partners collaborated on each to maximize the brand’s marketing dollars. However, we did something else that was far more valuable. We listened. The […]

| May 18, 2011 at 3:32 pm ET

SEO

Five Tips To Avoid Getting Burned When Starting Social Media Campaigns

If you’re not already tapping into social media, you should, as the channel offers brands tremendous opportunities to foster community and engagement. But many marketers jump into social media efforts with little more than a “cool” idea. This is a mistake. Not only could it pose serious implications for a brand, but it could also […]

| Oct 21, 2009 at 6:00 am ET

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