James Mathewson has followed the web since 1994, first as a contributing editor specializing in web publishing and search for ComputerUser magazine, and later as the editor-in-chief of the magazine and its web site. As the ComputerUser.com editor, he published more than one thousand articles, mostly related to web technologies. He has also published in several other magazines and periodicals, including IBM Systems magazines. Since leaving ComputerUser in 2004, James has worked for IBM as a web developer and web content editor. In his current role as editor-in-chief of ibm.com, James sets standards, and creates and delivers education to improve the effectiveness of IBM’s web content. James has trained more than one thousand writers, editors and content strategists on web content quality and search engine optimization (SEO) within IBM. James leads all search effectiveness efforts for IBM’s Smarter Planet web presence. He is also the search strategy lead for IBM Marketing and Communications, a role that gives him influence over future web and social media content efforts at IBM. He is also a co-author of Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content, with Frank Donatone and Cynthia Fishel, published by Pearson/IBM Press James has two masters degrees from the University of Minnesota. His M.A. in the philosophy of language and linguistics focused on the relationship between meaning and relevance in language. His M.S. in scientific and technical communication focused on the relationship between audience analysis and relevance in the web medium. James lives in Faribault, Minnesota, with his wife Beth, son John, and dog Sophie. In his spare time, he works at his wife’s coffee shop as the coffee cupper and buyer. He also sings in two church choirs and attempts to make music on his guitar. James enjoys all forms of motorless outdoor recreation.

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