Jason Young
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Jason Young

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About Jason Young

Jason Young is the Director of Product Marketing at Marin Software. He has over twelve years of experience in software product marketing. Jason got his start in Silicon Valley at Microsoft, working on their SMB advertising platform.

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Jason Young's latest articles

PPC

Advanced Paid Search Bidding Solutions: 5 Must-Have Capabilities

In the competitive paid search landscape, advertisers rely on sound bidding strategies to drive clicks and conversions, and ultimately acquire more revenue. However, business and bidding requirements that vary significantly across industries, publishers, devices, and geographies create a highly complex auction environment. To address this complexity and satisfy bidding requirements, search marketers lean on a […]

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6 Requirements For A Sound Paid Search Bidding Strategy

Whether it’s to drive traffic, increase conversions, or maximize revenue, bid optimization is the cornerstone of any effective paid search program. Across industries, publishers, devices, and geographies, bidding strategies vary tremendously as search marketers leverage a wide variety of proprietary, publisher, and third-party bidding tools and solutions. However, the success of these tools and solutions […]

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