Jeff Zwelling is a pioneering online marketer who has achieved success by always being at the forefront of algorithmic marketing. YLighting, founded by Jeff in 2001 and sold to private equity in 2008, was the second beta customer for Google adwords, first customer for Offermatica and Alpha customer for GoToast – (now AtlasOnePoint). He has spoke at numerous conferences on bid management, landing page optimization and SEO. In addition, Jeff founded EchoSign, one of the first B2B companies that relies heavily on viral customer acquisition and co-led the LBO of Columbia House – at the time one of the largest online advertisers. Jeff is currently the CEO of Convertro, an online marketing optimization company. Convertro provides customers maximum visibility into all referring leads with the ability to leverage that information to algorithmically optimize media spend across multiple marketing channels. He is passionate about using data to make intelligent decisions as well as helping others achieve their marketing goals.

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