Is a local SEO campaign like a sitcom?
Strong local SEO is no laughing matter, but columnist Jenny Foster discusses how local search campaigns and sitcoms follow a surprisingly similar formula.
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Why costs for local SEO campaigns vary
Looking to purchase local SEO services, but wondering about the value of different tiers of service? Columnist Jenny Foster breaks it down.
Setting Local SEO Expectations: 3 Points To Hit Early And Often
When it comes to providing SEO for local businesses, it's crucial to set realistic expectations. Columnist Jenny Foster discusses three points she likes to drive home with clients to ensure a strong relationship and a smooth campaign.