Jessica Bowman

Contributor

Jessica Bowman is a free agent SEO strategist available for SEO site audits, SEO training and helping in-house SEO programs become a well-oiled machine that cranks out profits.

In-house SEOs: Put On Your Detective Hat

When you’re an in-house SEO, much of your success is dependent on the information you dig up and how you use it. “I feel like a...

When IT Says There Isn’t Time for SEO Training

One the best things you can do for successful SEO is equip the development team with SEO knowledge, and this requires more than a 30 minute...

How To Adopt A Pro-SEO Culture At Your Company

The most successful SEO programs aren’t solely the result of a great SEO team. They happen because the entire company incorporates SEO into their...

Outsourcing To Increase SEO Throughput

Even with budgets getting tightened, your SEO program may be kicking, but the head count you requested to keep the program moving upward may not get...

Do You Need SEO Standards For Your Company?

The debate on the need for SEO standards continues, with no clear industry-wide consensus. Without a doubt, however, your company should have SEO...

SEO Site Audit: A Wise Investment For All Companies

More and more savvy companies are undertaking search engine optimization (SEO) site audits to assess the current search-effectiveness of a site, what...

SEOs Should Understand Network Infrastructure

As an in-house SEO, you need to interact with senior engineers, project managers, and analysts who know your infrastructure and its limitations...

Protect Your Employees, Online

Have you ever checked out what people are saying about your brand on blogs and on photo-sharing sites such as Yahoo’s Flickr or Google’s...

The In-House SEO Life Cycle

Every in-house SEO program follows a typical life cycle that has for main phases: Courtship, Honeymoon, Reality and Synergy. The duration of time it...