Jessica Bowman is a free agent SEO strategist available for SEO site audits, SEO training and helping in-house SEO programs become a well-oiled machine that cranks out profits. The In House column appears weekly at Search Engine Land.

• In-house Search Marketers: Here’s Your SMX West Dream Agenda
• Tackling In-house Search Marketing Challenges: The In-house SMX East Dream Agenda
• Not Everyone Has The Aptitude For SEO
• Considering In-House SEO? How To Ease Into In-House SEO Smoothly
• In-house SEOs: Put On Your Detective Hat
• When IT Says There Isn’t Time for SEO Training
• How To Adopt A Pro-SEO Culture At Your Company
• You Think You Know Enough To Do ALL Of Your SEO In-House?
• Why You Need To Know SEO Basics, Even If You Outsource
• Outsourcing To Increase SEO Throughput
• Do You Need SEO Standards For Your Company?
• SEO Site Audit: A Wise Investment For All Companies
• Search Engine Reputation Management: Setting & Managing Expectations
• Where SEO Belongs In The Web Site Development Cycle
• SEOs Should Understand Network Infrastructure
• Raising The Organizational Visibility Of The Search Marketing Function
• No, Junior, You Can’t Be Our SEO Team Leader (Yet)
• Protect Your Employees, Online
• What To Do When Your Company Wikipedia Page Goes Bad
• The In-House SEO Life Cycle
• Dominate Page One For Your Brand Phrases
• 13 Tips For Getting Page One Search Rankings
• What Are Search Engines Saying About Your Brand?