Jessica Thompson
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Jessica Thompson

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About Jessica Thompson

Jessica Thompson was Features Editor at Search Engine Land, MarTech and MarTech Today. She is a well-rounded digital media enthusiast with a keen interest in all things Internet marketing. Jessica earned her B.A. in English from Drew University and has since gone on to fill a wide variety of roles over the course of her career, including web designer, copywriter, editor, SEO consultant, online marketing specialist and marketing manager. Most recently, she worked at Advance Digital, where she conducted digital optimization training for journalists and provided high-level SEO and social media recommendations for 12 major regional news websites, including NJ.com.

Jessica Thompson's latest articles

PPC

PPC insights: Our top SEM columns of 2017

2017 marked yet another eventful year for the SEM industry, and there was no shortage of great content to guide readers through it. See which topics were most popular with Search Engine Land's PPC community in our top 10 paid search columns of the year.

Google algorithm updates

Search Engine Land’s Top 10 Columns Of 2014

New Year’s Eve is typically regarded as a time of reflection — and so, in the spirit of being appropriately festive, we here at Search Engine Land would like to take a moment to reflect back upon the industry’s most significant moments of 2014. Animals whose names begin with “P” were popular this year. We […]

Advertising

Quality (Score) PPC Content: Our Top 10 Paid Search Columns For 2014

This past year brought many developments in search engine marketing (SEM), and our Paid Search columnists provided insights, tips and advice for adapting to these various changes. Search marketers briefly panicked when Google announced in April that it would be removing search query data from ad click referrer strings, fearing that this would mean the loss […]

Google Analytics

Mapping It Out: Our Top 10 Local Search Columns For 2014

Consumers have grown increasingly reliant on the web for discovering local businesses and determining which ones to patronize. In fact, a survey conducted by BrightLocal earlier this year revealed that 88% of consumers trust online reviews as much as personal recommendations, underscoring the need for businesses to build and optimize an online presence. Local business owners and search marketers responded […]

Content

Getting Down To Business: Our Top 10 B2B Search Marketing Columns For 2014

Business-to-business (B2B) search marketers are in a challenging position. New search features are often geared towards the business-to-consumer (B2C) sector, and much of the literature on best practices and cutting edge search strategies tends to be B2C focused as well. Luckily, a number of industry veterans were generous enough to share their knowledge and expertise with Search Engine Land’s readership over […]

Google algorithm updates

Top Search Marketing Columns of 2013

This past year saw many exciting changes in the world of search. From the birth of Enhanced Campaigns and Hummingbird to the death of the Keyword Tool and keyword referral data, search marketers of all stripes have had to make quite a few adjustments to their daily routines and long-term strategies. While the editorial staff […]

SEO

Enhanced Campaigns & More: Our Top Paid Search Columns Of 2013

Paid search has long been a staple of Internet marketing, yet the SEM landscape continues to evolve at what seems a lightning-fast pace year after year. This past year was no exception, as 2013 brought with it a host of changes for paid search marketers. The most notable of these changes was arguably Google’s announcement […]

Google algorithm updates

Link Building 2013: Looking Back At This Year’s Top Link Week Columns

With each passing year, search engine algorithms grow increasingly sophisticated in their ability to identify (and penalize) spammy links. Among other things, this year marked the fourth and fifth releases of Google’s spam-filtering Penguin update (Penguin 2.0 and 2.1, respectively). Additionally, many link building tactics that were once considered legitimate were unceremoniously moved to the “spam” […]

Google algorithm updates

Checking In: Our Top Local Search Columns Of 2013

As more and more small and medium-sized businesses (SMBs) venture into the digital marketing arena, they are quickly recognizing the importance of being visible within local search results. This past year saw the official launch of Google’s Knowledge Graph Carousel for local search results, creating a more visually pleasing user experience for searchers. Additionally, Google continued […]

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