Content & SEO Alignment: 3 Steps To Create The Perfect Win-Win
According to new research, brands invest $44 billion in content every year. As online content marketing budgets rise, it is essential that modern day...
Jim Yu
Jim Yu is the founder and CEO of BrightEdge, the leading enterprise content performance platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced search, content and digital marketing practices.
The Secret To Staying Relevant With Authorship
At PubCon last year, Google’s Matt Cutts discussed big changes to the search results, many of which we’ve seen played out over the past...
Secure Search & SEO Methodology: Key Strategies & Enablers
One of the primary ways SEO changed forever in 2013 was Google’s move to 100% secure search — otherwise known as “Keyword Not...
The Global SEO & Content Marketing Landscape
Search unifies people across the globe, and search engines are the catalyst for making that connection. For global brands, optimizing for different...
SEO Changed Forever In 2013. How To Adjust And Thrive In 2014
If there’s ever been any question that SEO marketers need to put user needs first, 2013 was the year the search engines made it clear. Nearly...
Google Hummingbird & The Keyword: What You Need To Know To Stay Ahead
On September 26, Google told participants at its 15th anniversary event it had a new algorithm impacting more than 90 percent of searches worldwide....
Global SEO And Localization Excellence – What Localization Really Is
Enterprise SEO marketers developing a global footprint see tremendous value in global SEO. Targeting greater performance from global search engines...
The Content Catalyst: How Content Drives Search & Social Synergy
Today, many a search marketer lives in a world driven by Pandas and Penguins. SEO as we used to know it has changed forever. As Google shifts its...
How To Optimize For Facebook Graph Search: SEO Meets Social
As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a...
How To Attribute Comparable Value To Search & Social Campaigns
The rapid growth of social media has meant that search engines now invest a significant amount of time into innovating how content discovery works on...
3 Out Of 4 Top 100 Global Brands On Google+, YouTube Use At 85%
Google+ is poised for major growth with 3 out of 4 top 100 brands on the network. With 85% adoption, YouTube is a hit among marketers. Together,...
How Search & Social Will Hit The Fast Forward Button In 2013
The search and social graphs have made giant strides in the recent past. Even two years ago, people were skeptical about the relationship between...
The Importance Of Big Data, Integrity & Security In Enterprise SEO
The phrase Big Data is everywhere. Not a day passes without the release of another report that describes the extent to which Big Data is influencing...
Take Twitter Campaigns To The Next Level With SEO Data
You drive amazing amounts of traffic to your sites, grow conversions and engage with thousands of users over social media. Want to take your search...
Google Lucky Number 7: Differences In New Google SERP Across Retail, Finance & Technology
What do 26,000 keywords tell us about the latest Google 7 change and the new Google SERP? As the Google SERP continues to evolve and brands aim to...
Google Shopping – The Balance Between Old & New
One of the most talked about changes introduced by Google on May 31, 2012, is the launch of a paid program from Google Shopping based on Product...
