Joanna Lord
Contributor

Joanna Lord

Connect

About Joanna Lord

Related topics

Joanna Lord's latest articles

PPC

Tuning Up Your Landing Pages In An Economic Downturn

By now you have read half a dozen articles on how to recession-proof your PPC campaigns. You’ve added negative keywords, revisited your ad text, and increased budgets to capitalize in areas others have pulled out. You’ve gone back to building out long-tail keyword lists to seize some outlying traffic and perhaps you have even pushed […]

LinkedIn

Packaging Yourself For Success: A Search Marketer’s Resume Guide

In today’s competitive search landscape you need to go beyond a basic resume and find a way to stand out in the crowd of applicants. It’s not just about outlining your experience anymore. Employers are raising the bar with specific metrics, certifications and requirements. Here are a few key components to hone in on when […]

Get the must-read newsletter for search marketers.