John Cosley

John Cosley is responsible for Microsoft Search Advertising’s global brand marketing and communications activities, which includes Bing Ads. He has over 15 years of digital marketing experience across a diverse set of industries, including Entertainment, Technology/Software, Advertising, and Creative Services. John has been overseeing search advertising campaigns for over 10 years.

Search Ascending: The New Brand Strategy

Advertisers have long used paid search as a direct response tool to reach consumers who are ready to make a purchase, but columnist John Cosley...

The Future Is Intelligent Advertising

What does the future hold for search engine marketers? Columnist John Cosley of Microsoft discusses how personalization and context will change the...

Bing Ads Power Tools: Ad Insights

Want to glean deeper insights into your search ad performance? Columnist John Cosley discusses four valuable ad insights tools within Bing...