John Cosley

Contributor

John Cosley is responsible for Microsoft Search Advertising’s global brand marketing and communications activities, which includes Bing Ads. He has over 15 years of digital marketing experience across a diverse set of industries, including Entertainment, Technology/Software, Advertising, and Creative Services. John has been overseeing search advertising campaigns for over 10 years.

Put Big Data To Work To Build Better Search Ads

Not too long ago, if I said “big data” to someone, I got a blank look in return. Now, big data is the topic du jour. People in healthcare,...

Tax Season: Plan Now For Great Advertising Returns

Someone once said that Americans deserved a tax system that looked as it if were designed on purpose. No doubt, the world is a complicated place...