John Ellis began his online marketing career, not in marketing at all, but as a computer programmer. With a degree in computer science, John began tech support/programming in the mid 90’s. It was during that time companies were getting on board with an online presence. As a “technical” person on-staff, naturally it was a good fit for IT to manage the website.

It was through those processes that John learned search engine optimization, web analytics, and eventually pay-per-click marketing. Eventually, John moved from the technical side to the marketing side of the company. However, it’s those same technical skills that help with the analytics and optimization required in search marketing.

Although a frequent search industry speaker and blogger, John Ellis has spent most of his career as an in-house Online Marketing Manager. Working from this perspective has provided John with an understanding of high demand and budget concerns as it relates to marketing. Along with search marketing, daily activities often included managing budgets, presenting findings and recommendations to executive teams, and working through departmental conflicts. Bringing those items together provides John Ellis with the right combination of search marketing expertise.

More information from John W. Ellis can be found at www.JohnWEllis.com and on Twitter @JohnWEllis

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