John Federman
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John Federman's latest articles

Ecommerce

Clickshare: A New Metric To Monitor

Recent research reports that eighty percent of all product searches begin online, whether the product is to be purchased online or in-store. The web influenced $937 billion in U.S. store sales in 2009 and projected to reach $1.3 trillion by 2013, or about one-third of total retail sales, according to Forrester Research. With more activity […]

| May 3, 2010 at 5:30 pm ET

PPC

Paid Search: Moving Beyond The Keyword

With more products, features and prices available in comparison to physical stores, the sheer time and transportation savings are making the Web an increasingly preferred shopping venue. In fact, according to the latest Forrester research, online shopping is growing five times faster than brick and mortar stores, with a projected growth of 14 percent by […]

| Apr 17, 2009 at 1:12 pm ET

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