Jon Ball
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Jon Ball

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About Jon Ball

Jon Ball is VP of Business Development for Page One Power. Jon specializes in research and effective link building strategies, which he uses for clients all over the world. He’s also an avid photographer. Page One Power is a Boise-based link building firm that focuses on relevancy and transparency.

Jon Ball's latest articles

Google algorithm updates

Why Build Links? 6 Reasons You Should Be Link Building in 2014

There are a hundred and one tasks in today’s marketing world designed to improve your online visibility: social media, PPC, content marketing, retargeting, blogging, email marketing, on-site and on-page optimization, content strategy, contests, partnerships, etc. etc. Why bother with link building? Isn’t link building dead? The fact of the matter is, if you’re working to […]

Content

When To Consider A Backlink Cleanup

If you’ve been paying attention to the SEO world over the past year and a half, you know that link removal is all the rage. There are countless tutorials that detail how to go about identifying and getting rid of harmful backlinks. If you have the tools, time, patience and ability to follow step-by-step articles, […]

Content

How To Analyze A Link: Link Building Basics

The importance of link quality in SEO cannot be overstated. Before you begin any link building project within SEO, you must be sure you’re pursuing links that will not only have an impact today, but will continue to have a positive impact in the future. That means understanding what makes a quality link, and why. […]

Google

Penalized & Sad: When To Abandon The Sinking SEO Ship

Sometimes the captain can’t afford to go down with the ship, no matter the temptation or emotional investment. Every few weeks, I receive another hopeless phone call from another desperate webmaster. Since Penguin, I’ve seen more ships go down than I care to count. Websites that have delved too deeply into black hat SEO and […]

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