Josh Dreller

Contributor

Josh Dreller has been a search marketer since 2003 with a focus on SEM technology. As a media technologist fluent in the use of leading industry systems, Josh stays abreast of cutting edge digital marketing and measurement tools to maximize the effect of digital media on business goals. He has a deep passion to monitor the constantly evolving intersection between marketing and technology. You can follow him on Twitter at @mediatechguy.

10 Things RTB Rookies Can Learn From SEM Vets

If I were to describe to you a digital media channel in which marketers bid on ad inventory in an auction-based model, would you think of paid...

Maximizing The Synergy Of Paid Search & Social

Are there any two online activities more ubiquitous than searching and socializing? According to eMarketer, “search is the first stop on the...

Welcome To The Mobile Era Of Search

It’s rare when you can pinpoint the moment of a major game changer for an industry to a single day. Usually, these shifts happen over time; and...