Josh Dreller

Josh Dreller has been a search marketer since 2003 with a focus on SEM technology. As a media technologist fluent in the use of leading industry systems, Josh stays abreast of cutting edge digital marketing and measurement tools to maximize the effect of digital media on business goals. He has a deep passion to monitor the constantly evolving intersection between marketing and technology. Josh is currently VP, Product Marketing at 4C. You can follow him on Twitter at @mediatechguy.

Why Big Data Is The Future Of Bionic SEM

Once and for all, I will prove why Big Data is the future of bionic SEM. But first, indulge me for a minute. In the classic 1970s TV show, The Six...

Welcome To The Mobile Era Of Search

It’s rare when you can pinpoint the moment of a major game changer for an industry to a single day. Usually, these shifts happen over time; and...

A Good Start For Paid Search In 2013

It’s April, which means that spring is here and the first quarter of 2013 is in the books! The birds are chirping, the flowers are blooming,...

Deep Dive Into Bing Webmaster Tools: Part 1

Over the last decade, search engine marketing has become a multi-billion dollar media channel powerhouse. It currently represents half of the $35B...

Crowdsourced SEM: Under The Hood With Trada

In the June 2006 Wired magazine article The Rise of Crowdsourcing, Jeff Howe presented the phrase crowdsourcing as a combination of the words crowd...

The Career Path Of The Search Marketer

For those of you who read my columns regularly, you know that I’m fascinated with watching the paid search industry develop. Having been one of the...

How To Master Paid Search Bidding

One of the biggest concerns in paid search is how much to bid for each of your keywords. It’s certainly a major part of a successful SEM...

My Top 10 Insights From 10 Years In Search

I recently reached my nine year anniversary in the search industry, which means I’m now on my tenth year in SEM. I started buying keywords on...