Josh Dreller

Josh Dreller has been a search marketer since 2003 with a focus on SEM technology. As a media technologist fluent in the use of leading industry systems, Josh stays abreast of cutting edge digital marketing and measurement tools to maximize the effect of digital media on business goals. He has a deep passion to monitor the constantly evolving intersection between marketing and technology. You can follow him on Twitter at @mediatechguy.

How To Master Paid Search Bidding

One of the biggest concerns in paid search is how much to bid for each of your keywords. It’s certainly a major part of a successful SEM...

A PPC Marketer’s Code Of Conduct

This week, instead of discussing specific paid search tactics, I’d like to take a broader look at how you can become a better professional...