SEO: The O Is For Outing
As professional SEOs, we have a responsibility to make the web a better place. Contributor Kerry Dean argues that accusing our peers of wrongdoing may not be the best way to do this.
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Kerry Dean's latest articles
SEO Baggage: From Account Managers To SEO Account Janitors
It seems like I am always investigating new SEO leads. I’m constantly digging through sites, looking for SEO-related issues and opportunities. Sometimes I find glaring issues. Some SEO issues are really tough to find. It’s like in that Weird Al movie UHF when the kid has to find a marble in a pool full of […]
Reliving Favorite Moments From SMX Advanced 2012
SMX Advanced is my favorite conference of the year. Hands down. The sessions are always memorable, and I get to see a lot of the SEO “old timers” – you know…the SEOs who have been in the game for at least 10 years, which is like 70 years in Internet time. In conclusion, SMX Advanced […]
Just When You Think You Have All The Answers
I’m a big fan of the WWE (formerly WWF), and I’m not afraid to admit it – even though I probably lose all credibility when I admit to occasionally live-tweeting Monday Night Raw or a WWE pay-per-view, such as Summer Slam. The reason I mention the WWE is because awhile back, one of its most […]
Adjusting Your SEO Strategies During Panda & Penguin
For the past few months, I have been practically living in an analytics dashboard, constantly monitoring my clients’ organic search data for even the smallest hint of a Google slap. If you haven’t noticed, Google has been busy updating their search products (see: Nov, Dec, Jan, Feb, Mar). On top of those changes that they have publicly […]
In This Bright SEO Future, Don’t Forget The Basics
We finally made it to April, folks! And I say this with more joy than usual, since March was a crazy month for SEO. If you made it through March without an email from Google or a penalty from Google or a drop in Google organic search traffic due to Panda updates or paidlink-related issues, […]
The Internet: It’s Like Real Life, Only With Buttons
Every time I read about social media these days, I end up hearing about how social sharing metrics are becoming a bigger factor in everything from organic rankings to driving additional clicks from visitors already on your site. And it makes total sense. If Google sees that a blog post has a ton of Likes, […]
The Golden Age Of SEO
I’m a fan of SEO. Search engine optimization. Ah, yes. Just writing it makes me happy. It’s what I do. It’s my calling. I can’t think of anything in the past decade that has kept me more enthralled and engaged… besides my wife of course. In the past few years, my interest in SEO has […]
5 Tips For Optimal Mobile Site Indexing
It’s probably a sign of the times, but lately I have been fielding a lot of questions regarding SEO for mobile websites. Because there are so many ways to build a mobile site and because there are such a variety of mobile devices, one area that really piques my interest is mobile site indexing. There […]
SEO Best Practices For HTML5: Truths, Half-Truths & Outright Lies
During a panel at SMX Advanced 2011 in Seattle, I remember hearing a question about Schema.org tags. More specifically, I remember Greg Boser remarking about how search engines have come full circle. First, they gave us meta data. Then they took it away (as a ranking factor). Now, search engines are once again asking us for […]