Kristen Bender

Kristen Bender is a Client Services Manager at iProspect where she has managed pay-per-click, search engine optimization, paid inclusion, and shopping feed programs for a variety of internet retailer Top 500 clients across multiple industries. Currently, she oversees strategy for natural search campaigns with a focus on retail. Having joined iProspect with a background in online marketing, affiliate marketing, and search, Ms. Bender has expertise in paid search account optimization, ad copy and landing page testing, SEO content creation, and online branding. To meet the overarching business goals of her clients, she focuses on strategies to better integrate her clients' paid and organic search efforts while increasing revenue and improving ROI. Ms. Bender received her Bachelor’s degree from Williams College.

TOP STORIES

• SEMPO Releases Second Annual In-House Salary Survey Results
• Thoughts On A “Killer” Bing-News Corp Deal & The Myth Of An “OPEC For News”
• Reflections On Chrome OS From A Consumer Perspective

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SEARCH NEWS BRIEFS

• Bing Censoring Chinese Search Results? Should There Be A Bing Boycott?
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• SearchCap: The Day In Search, November 20, 2009

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FEATURES & ANALYSIS

• Thoughts On A “Killer” Bing-News Corp Deal & The Myth Of An “OPEC For News”
• Google’s News Experiments & The Quest To Solve The “Read State” Issue
• Google Tackles Its “UI Jazz” Problem, Tests Streamlining Search Options Feature

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RECENT COMMENTS

• George Michie said " Glad to have you on board, Alan!"
• Aaron Bradley said " Between the Josh Cohen quote and "OPEC for News" title I think you've really nailed the flaw in Murd"
• Ciarán Norris said " If we take the WSJ out of this and look at your point regarding the fact that much news is far from "

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