Kristen Bender is a Client Services Manager at iProspect where she has managed pay-per-click, search engine optimization, paid inclusion, and shopping feed programs for a variety of internet retailer Top 500 clients across multiple industries. Currently, she oversees strategy for natural search campaigns with a focus on retail. Having joined iProspect with a background in online marketing, affiliate marketing, and search, Ms. Bender has expertise in paid search account optimization, ad copy and landing page testing, SEO content creation, and online branding. To meet the overarching business goals of her clients, she focuses on strategies to better integrate her clients' paid and organic search efforts while increasing revenue and improving ROI. Ms. Bender received her Bachelor’s degree from Williams College.

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