Larry Kim

Larry Kim is founder and CTO of WordStream, provider of the AdWords Grader and 20 Minute PPC Work Week.

Search Marketers: Keep Calm, Carry On

Everybody loves progress, but nobody likes change. This adage is particularly true any time Google announces major upgrades to AdWords. If recent...

3 Surprising Benefits Of Retargeting

As retargeting becomes more widely used and better understood, its reputation is improving. Marketers are learning to avoid creeping people out...

Hey, PPC Managers: Stop Being So Lazy!

When I do PPC webinars, I always like to open with a quick poll. In a recent webinar, I asked attendees to fess up to how much time they spend...